Daft Punk have broken Spotify streaming records with their new single Get Lucky. The first new single from the French duo in eight years, Get Lucky had the biggest first day of streams globally since the service began.
In the UK and US, Get Lucky was streamed more times than any other track had managed on a single day, out-streaming the previous record holders Macklemore for his song Thrift shop (for the US) and Bastille’s Pompeii (for the UK). However, the exact figures of what the record-breaking stream total is are still unknown.
The disco track, which features Pharrell Williams and Nile Rodgers, comes after an intense promotion campaign for their forthcoming album Random Access Memories, which included teaser riffs and even an advertisement slot at Coachella festival. It will be Thomas Bangalter and Guy-Manuel de Homem-Christo’s first studio album since 2005’s Human After All.
Will Hope, director of label relations at Spotify, said: “The robots have once again shown themselves to be true innovators, not only with their new musical direction and the stellar cast of collaborators they’re working with, but also by undertaking one of the best album campaigns we’ve seen for some time. We expect the album to become one of the biggest, if not the biggest, on Spotify this year.”
